Why Are Indians Obsessed with Buying Gold?
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Across the globe, gold is a cherished commodityHowever, in India—a nation renowned for its deep-rooted passion for this precious metal—the love for gold has reached extraordinary heights, impacting the country's economy in significant waysAccording to recent data from India's Ministry of Commerce, the nation’s trade deficit skyrocketed to a staggering $37.8 billion in November alone, far surpassing the anticipated $23 billion and marking the largest deficit in historyThis troubling figure is largely driven by the soaring costs of gold imports, which accounted for approximately 40% of the trade deficit at $14.8 billion.
This leads us to ponder: why is a country facing a foreign exchange crisis still fervently investing in gold? What fuels this obsession among the Indian populace? The answer is multifaceted, rooted deeply in cultural traditions, economic realities, and psychological factors that underscore the importance of gold in Indian society.
To offer a glimpse into the Indian psyche regarding gold, one must consider the social practices around marriage
In stark contrast to many cultures where a groom pays a dowry, in India, families are expected to provide substantial gifts to the bride, known as 'stridhan.' The quantity of gold in the wedding dowry is seen as a reflection of the bride's family's wealth and statusIt is not uncommon for an Indian daughter to inherit a substantial amount of gold from her family, often amounting to dozens of bangles and necklaces that she is expected to wear on her wedding dayThe more gold she owns, the more respect and value she commands in her husband's household, cementing her and her family’s prestige in society.
This tradition of 'gold accumulation' does not begin on the wedding day; in fact, many families start saving gold for their daughters from the time they are bornIt is commonplace to see families investing in gold jewelry, treating it not merely as an accessory but as an essential asset that can provide security and status
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The cultural ties to gold in India are not merely personal; they are entwined with centuries of religious beliefs and practicesThe majority of the Indian population—nearly 80%—follows Hinduism, which sees gold as a divine element linked to various deitiesFor instance, Brahma, the creator god, is said to have emerged from a golden egg, while Lakshmi, the goddess of wealth and prosperity, holds an esteemed position in the lives of Indian people.
The historical allure of gold in India dates back to the golden age of trade, during the Age of ExplorationWhen European colonizers sought India for its riches, they often exchanged gold for spices and textiles, further reinforcing the perception that gold is not just a symbol of wealth but an essential medium for commerce and tradeToday, even as many Indian families struggle with economic challenges, the unyielding desire to purchase gold persists
It serves as a hedge against inflation, allowing families to feel secure in their economic status, even when facing financial hardshipYet, this blind affinity for gold has created new challenges for the country.
In 2012, reports indicated that India's unrecorded gold holdings had surpassed 20,000 tonsTo put this in perspective, the Reserve Bank of India holds a meager 800 tons of gold, a mere fraction of what resides privately with citizensSuch statistics raise eyebrows, suggesting an illusion of prosperity on the surface while many continue to live in povertyPurchasing gold has indeed become a common form of saving among Indians, but the reality is troubling: an expensive habit also serves as a liability for the nation’s economy.
While citizens view this gold accumulation as a form of financial security, it creates significant burdens, chiefly in the form of foreign exchange depletion
India's annual import of gold signifies an immense outflow of currency to foreign markets, effectively draining India’s foreign reservesThe situation becomes increasingly dire since the gold is often kept unutilized, providing little to no liquidity to the economyWithout the movement of cash that drives commerce and stimulates economic growth, the wealth tied up in gold remains inert, contrary to the economic needed for progress.
The Indian government has recognized the adverse effects of this obsession and has made several attempts to reform gold buying practicesA notable measure taken by Indian authorities in the past was the reduction of gold import duties from 15% to 6% in July of this yearThis drastic move, intended to curb black market trading and encourage legal sales, unintentionally led to an even greater demand for gold imports; the trade deficit increased as imports surged.
Another unique initiative proposed by Prime Minister Modi was the 'Gold Monetization Scheme' in 2015. The idea was simple yet innovative: if citizens were so inclined to hoard their gold, why not allow them to deposit it in banks in exchange for interest? The hope was to circulate the wealth while providing citizens with the prospect of liquidity
Yet, the scheme has not achieved its intended goals, drawing only 22.8 tons out of a staggering 20,000-plus tons from the populace over three yearsThis lack of participation highlights not only the challenge of changing deeply ingrained cultural practices but also the emotional connections people have with their gold, which they treasure, display, and safeguard in their homes.
The commitment that Indians have for gold is profound, and it reflects a complex interplay of cultural identity and economic strategyMoving forward, it raises important discussions about how such traditions can adapt without losing their intrinsic valuesWhile the love for gold is timeless, so too must be the conversations about its implications for the economyCan India find a balance where its cultural expressions around gold can coexist with healthier economic practices? Unless there is a shift in how gold is perceived—and a move towards more productive investments—there remains a risk that this beloved commodity will continue to plague the nation with burdens that may outweigh its glimmering allure.